Hmm! What's this? Core You?
What's Stu been drinking now? More floopy rubbish coming up no doubt!!
Well, some of you might know I've been looking into the whole Internet Online based business idea for quite a while now. Well part of that ongoing research (3-4 years worth - not like me to procrastinate eh?) is keeping up to date with the movers and shakers in the Internet Marketing industry. I'm on about ten thousand newsletter lists and get a gazillion emails a day with one offer or another. Anyway, I have ended up following some of the big names and learnt a whole lot of offline stuff along the way.
What's that got to do with the Core You I hear you urging me to get to the point - well, one of those guys is Frank Kern.
He has an unusual style of delivery, which to be honest I find intriguing, enlightening and down right funny.
So, I got a video presentation from him yesterday and watched all 2 hours of it this morning - yep Sundays are for kicking back and chilling out - in front of the computer!! Hmm, bare with me.
Although the presentation is footage of Frank at an Internet Marketing conference a couple of years ago, the content is totally relevant to everyone, everywhere. In it he outlines an exercise in which you can find more clarity about your Core (true) self.
The idea is you write down a whole bunch of stuff about your dreams and goals - new house, better job, more money, neat car, perfect partner etc. When you're finished you'll find most of those things reflect the Surface (shell) You. He explains that what we most desire is ongoing 'experience'. Seems obvious, and it is - but sometimes we need to be reminded cos we get so wrapped up in our day to day lives that we forget.
Now to get to the Core You go to step 2.
This time, consider your 'Perfect Day'. Imagine it without limitations and without consequences. Write it in as much detail as you possibly can - take some time over it. Start with what would you be thinking about when you wake? What time is it? What's the weather like? What's the view from your bedroom window, who's with you? What do you have for breakfast, and if there's someone with you, what do you talk about over breakfast? Etc. etc. all the way through to your last thought as you lay in the dark about to go to sleep. imagine you might have to relive this day over and over like Bill Murray in Groundhog day - what would it have to be like for you to be ok with it being like that 'every' day.
When you get to the end of that exercise, read it back, feel like you're actually remembering it from yesterday - how do you feel? Now you should be getting an idea about what the Core You really wants.
I'm going to do this exercise and I'm going to blog it here for anyone that's interested. I'd love it if some of you would comment and let me read Your Perfect Day (if it's not too personal).
For those interested in watching Frank's presentation, I strongly urge you to by the way, here is the link:
Don't worry about the bit at the foot saying refer 10 friends to get part 2 - I haven't done that, you won't be getting spammed by a hundred Internet gurus or anything like that.
PS: If you're wondering about the E+I = L, it stands for Experience + Identity = Life